Lady gaga is a very controversial person within the pop industry. Many people would say that she subverts to the typical view of a traditional video. I would have to agree with this majority because immediately from the outset you can see that the video is mainly Goodwin theory of amplification with a hint of disjucture because the lyrics only relate to the video at specific parts, whereas according to Goodwin the typical music video would be illustration where the video relates to the lyrics throughout and conforms to the codes and conventions.
The video we see here however gives an unbalanced representation of what she is singing about, almost like a psychotic promotion which really doesn't supply an idol for young teenagers to imitate. Lady gaga iconography actually gives a gothic feel whereas normal pop video gives a positive and happy feeling for people to relate to. However it clear to see in the video that her intertextuality is Madonna.The video conforms though for lady gaga herself iconography is provocative clothing which almost seems necessary for all successful pop videos done by woman. Her mis en scene also conforms take for example where we see the fire rising later on during the video, which signifies burning desires. Further there is evidence of codes and conventions being the close up of the artist and the direct address she gives to the audience. There is also many camera codes which the video sticks to being, cross cutting, low key lighting and high key lighting. Lastly the artist always remains the centre of focus.
Overall the lady Gaga video of bad romance in my opinion remains to subvert the typical music video but however it does conform to the codes and conventions.
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